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How succulents are a lot like email analytics!

I send my Platinum and on-going clients succulents to show my appreciation for our work together. Why? Two reasons:

  1. I just love them and
  2. they are a lot like email analytics!

Let me explain.

Why I just love succulents:

I received my first succulent as a gift in 2019 and I was super surprised at how quickly I fell in love with them! My husband giggles at me because I speak to them almost every morning! They are just so cute!

For me, they are the perfect houseplant. My hectic travel schedule plus the fact that I don't have the greenest thumb means that I can easily keep my succulents alive. Moreover, after months of loving my succulents, I realized that they are a lot like metrics and analytics (see the next section for an explanation) -- so I love that I get to send my clients a beautiful gift that represents the work that we do together.

my beloved succulents
my beloved succulents

Why succulents are a lot like email analytics:

It may sound funny, but yes, succulents are a lot like email analytics. Here is a comparison.

Succulents

  • thrive and grow with low to intermediate attention
  • watching them grow lifts your mood and the mood of those that visit
  • ideal for people desiring low-maintenance houseplants

Email Analytics

  • help your business thrive and grow with low to intermediate attention
  • watching them grow lifts your revenue and your impact on your prospects and clients
  • ideal for business owners looking for low-effort ways to improve their business

So that is why I send my Platinum and on-going clients succulents!

If you are one of those clients, I hope that your new succulent brings you as much joy as mine bring me!

If you aren't one of my clients yet -- reach out to me! I would love to chat about how email analytics and automation can help grow your business.

photo of Ada Barlatt, Ph.D., P. Eng.
Author : Ada Barlatt, Ph.D., P. Eng.
Hi there! My name is Dr. Ada, and I'm your cheerful OperationsAlly! I help organizations find meaningful and bottom-line boosting insights in their email marketing data. By adding my analytics skills to your team, you'll receive a new perspective on your data that allows you to provide better customer service and see a real increase in sales. Learn more about Ada.

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