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I send my Platinum and on-going clients succulents to show my appreciation for our work together. Why? Two reasons:
Let me explain.
I received my first succulent as a gift in 2019 and I was super surprised at how quickly I fell in love with them! My husband giggles at me because I speak to them almost every morning! They are just so cute!
For me, they are the perfect houseplant. My hectic travel schedule plus the fact that I don't have the greenest thumb means that I can easily keep my succulents alive. Moreover, after months of loving my succulents, I realized that they are a lot like metrics and analytics (see the next section for an explanation) -- so I love that I get to send my clients a beautiful gift that represents the work that we do together.
It may sound funny, but yes, succulents are a lot like email analytics. Here is a comparison.
So that is why I send my Platinum and on-going clients succulents!
If you are one of those clients, I hope that your new succulent brings you as much joy as mine bring me!
If you aren't one of my clients yet -- reach out to me! I would love to chat about how email analytics and automation can help grow your business.