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What's a good click rate?

In this Q& Ada video, I'll answer the question: "What is a good click rate?"

I answer the question in three parts:

  • Part 1: What is a click rate? Jump to Part 1
  • Part 2: What does a click rate tell you about the email? Jump to Part 2
  • Part 3: How to identify which of your emails are "good" and which are "bad" when it comes to click rate? Jump to Part 3

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photo of Ada Barlatt, Ph.D., P. Eng.
Author : Ada Barlatt, Ph.D., P. Eng.
Hi there! My name is Dr. Ada, and I'm your cheerful OperationsAlly! I help organizations find meaningful and bottom-line boosting insights in their email marketing data. By adding my analytics skills to your team, you'll receive a new perspective on your data that allows you to provide better customer service and see a real increase in sales. Learn more about Ada.


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