Want more tips like these? Sign up to receive my newsletter.
If you aren't sure, it's time that you look at your metrics.
Clearly defined and documented quantitative metrics help grow your business while meeting the needs of your clients, staff, and other stakeholders.
Sometimes the idea of business metrics can feel overwhelming, that's why I've decided to develop a system for my focus area, email marketing, to keep it simple.
Your email analytics helps us understand how your email decisions impact your contacts’ actions. To keep things organized, I've identified four parts of every email and the metrics that can help you improve each part.
The four parts of every email:
For every email, the four key areas are the same, but I can help you understand how your metrics impact each area and how to use them to improve your email marketing.
Understanding your key metrics now and how they relate to the decisions you make about your emails will help you identify the steps you need to take now to grow your business. How are you doing with your email analytics?
If you answered "NO" to any of these questions --I invite you to a one-on-one session with me!
Access the booking link for this session by clicking here to downloading my free PDF guide: More Revenue from Emails: Analytics Essentials for Automated Emails