Are you looking for the right email marketing and automation tool? I just LOVE ActiveCampaign -- it is an amazing tool for newsletters, email automation, and customer relationship management!
Does following up feel like yet another task to add to your "to-do" list? If the thought of creating a system with your tech tools feel less than exciting to you, read on to see just how following up can be made simple.
Evaluate your newsletter's performance. How effective is your newsletter? What has your list brought to your business? What key business objectives does your list achieve? If you don't know, it is time you figured it out. Like all your marketing efforts, your email newsletter should provide a return on its investment. Just to be clear, you can't just send one email and expect the world, but if you've had your email newsletter for over six months, you should be able to calculate its value to your business.